AdSense and sensibility

Sentiment tracking is a significant component in social media tracking. It allows brands to understand the tone of conversation as well its volume, point of origin and direction of dissemination.

It’s possible that Adsense has some shortcomings in this regard and a quick review of blogs covering the demise of AF 447 yesterday showed any number of machine generated Adsense placements offering discounted flights to Rio and Paris juxtaposed with the tragic news.

In old media we referred to this as atrocious adjacency and while mistakes were made they were infrequent in their occurence. Automated placement of ads without a sentiment filter in the process creates a vulnerability that needs to be corrected.

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