Kellogg abandons munchy market

I am reliably informed by those that know that there is a near perfect correlation between teenage consumption of marijuana and the late night consumption of breakfast cereal.

The decision by Kellogg to drop Michael ‘the gongs with bong’ Phelps is therefore somewhat surprising as his now very public use of illicit smoking materials would, on the face of it, be a near perfect invitation to drive cereal usage outside of the narrow breakfast table consumption window. Very odd.

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