Robbie Bach at Microsoft Advance08

Robbie delivered Microsoft’s device integration story across X Box, Zune and mobile platforms.

It’s a neat tale of high grade interaction but leaves the question of scaleability and replicability largely unanswered.

One thing, however, is quite clear. Robbie, when he’s done with Microsoft, has a glittering future as an infomercial pitchman.You read it here first.

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