This is a somewhat schmalzy post. No apologies.
Wendy is SVP Advertising for AT&T and our largest client in terms of advertising expenditure and revenue.
Listen up people.
Wendy describes a principal goal of AT&T marketing as ‘creating an iconic enabling brand’.
That brand is tasked with maintaining leadership in wireless and broadband, to frive TV penetration and return to leadership in business telecom services.
At the macro level she argues that more and better connectivity drives the velocity of business and ultimately economic growth.
We are delighted that Wendy is our client and should stretch ourselves to be (in our small way) the iconic enabling brand that supports these goals.