Day 2 in Venice – the agency CEO panels

No one can start these sessions without talking about power and billions of dollars and the ‘control’ of those dollars. Always useful to remember whose money it actually is.

First up are Jack Klues and Mike Cooper of Publicis and PHD.

Jack Klues observes that the new world order won’t fit into the containers of the past. He is right of course and all the holding companies have the assets to do this but it’s a bold play to collapse P&Ls without P&Ls collapsing.

The real tension is behavioral not structural of course but it’s the behavior of not only the protagonists but also their shareholders and their clients that matters.

Curiously absent in the discussion so far is any reference to effectiveness of these structures and the value of the new talent that is being so vigorously recruited.

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