A home fixture for Mainardo de Nardis of Aegis, also up the charming Nick Brien of IPG.
MdN says that collaborating with people outside your ownership group is easier than with your co-owned partners. He would say that wouldn’t he?
Nick inevitably disagrees and sees it as behavioral rather than structural.
On to the intersting matter of consolidation of the big digital players. Nick thinks it’s all ok. Bigger players do bigger and better things and that is good for agencies and clients.They both think that consolidation is not a barrier to innovation or competition.
Well it’s a view.