Unilever, P&G, Renualt, Philips, Motorola. Coca Cola all represented by their heads of media or heads of advertising.. Our life in their hands.
Three things stand out. Deepen the conversation, use digital channels as the connective tissue and allow the consumer inside the communcation program.
What is clear is that the complexity of spending money in this way, through these channels and at this speed is going to require new resource allocation and skills.
Errr that’s it