The Venice Festival of Media. A great event and the best gathering of the who’s who and who was who of the advertising media business. It’s a rare treat.
It’s day one and thus too early to comment on the content but we live in hope that substance beats out platitudes for once.
The first topic is branded content which to the studios means brand integration with content they create.
There is no doubt that this inspires and delights our clients but two issues persist. Is the concept scaleable? Does it move the needle?