On demand means simply that. You asked for it. No one made you come here! This blog mixes personal and professional, wisdom and whimsy, passion and politics, sports and social media and anything else that takes my fancy. I work for WPP, a large marketing services enterprise, and state here catgorically that the views expressed here are mine and not necessarily theirs.
On Demand- Interruption, avoidance, compulsion? November 17, 2009We all know the challenges presented by the decline of the interruptive advertising model and the threat of ad avoidance enabled by complex technology like the DVR and the simpler notion of having better things to do. One of the more surprising resolutions to the issue may be inherent in a patent applied for by Apple [...]
- Lights go out on Beckham November 14, 2009I was charmed by this. Beckham and the LA Galaxy defeat the Houston Dynamo 2-0 but only after an incident that caused some consternation for the sponsor of the stadium. According to ESPN… “Play was suspended twice after the stadium lights went out because of power dips, a release from the Home Depot Center said. The [...]
- Two degrees of separation November 12, 2009The separation of audience from context is a much discussed if unresolved argument. The general thesis of the ‘pork bellies versus diamonds’ debate is either that context amplifies the value of messaging or that audience is everything and the cost and targeting advantages more than offset the specifics of contextual relevance. The seller communit […]
- Bada Bing November 12, 2009Samsung has announced the launch of its own smartphone software and developer platform. They have named it BADA which, as you all know is the Korean word for ocean. Now we can only hope that they integrate Microsoft’s search platform for the corporate naming event of the year. Posted in Random thoughts Tagged: bada, bing, microsoft, [...]
- Mega Bite November 9, 2009This image is a promotion for Windows 7 in Tokyo. No comment required Posted in The world we work in
- The Digital Shelf November 8, 2009It is perfectly obvious that the only marketing activity that influences the sale of detergent is the number of facings in the store. The shopper goes to the store, they are arrested by the display and they buy. As a consequence the entire marketing budget should be expended on securing that shelf space. Given this quite [...]
- Social Service October 27, 2009It has often been said that one of the distinguishing features of the web is that it is both a channel to market and a marketing channel. The stand out brands and corporations in web marketing know this and realized that what they did online had to add genuine customer value through any or all [...]
- Bent out of shape – part 2 October 16, 2009My reader has been active. He has sent any number of interesting Twitter analytics pieces to illuminate the distribution curve question. This one is of particular interest. http://www.techcrunch.com/2009/10/05/twitter-data-analysis-an-investors-perspective/ Among the more revealing stats is that only 1 in 4 registered users tweets in any given month and that […]
- Bent out of shape October 15, 2009Now that the registered user numbers of Facebook and Twitter have reached a target audience of all bipeds it may be time for a bit of illumination. That illumination is about the frequency distribution curve of actions among their usage base. Put simply what % of all tweets are accounted for by what % users and what [...]
- Biting the hand that feeds you. October 6, 2009“Best Buy is even using one of the creepier technologies out there known as retargeting. If you shop for blender online but don’t buy it, you may well be surrounded by blender ads on other Web sites.” The quote above appeared in the New York Times yesterday in an article about Best Buy’s truly innovative and [...]
- Interruption, avoidance, compulsion? November 17, 2009
3 Comments
February 21, 2008 at 1:39 am
Hey Rob,
Not sure if you remember me. We met about 9 months ago. Anyway, I just stumbled onto your blog, and I’ve subscribed to your RSS feed;-)
A little constructive criticism here….
Time to spruce up your blog with Social Bookmarking icons, beef up the blogroll with relevant links, and throw some Adsense on here to start monetizing this thing, and change the RSS feed URL to a feedburner feed.
Also, there are a whole lot of essential WordPress plugins you should have.
And, I’d get off the WordPress subdomain. Time for “On Demand” to have it’s own domain. All the energy you put into making this a great “authoritative” blog will go to the WordPress.com domain. You’ll never have full ownership unless you host your own domain.
I’ll be glad to provide you with much more details/ideas as a free consultation.
November 7, 2008 at 5:42 am
Dear Rob,
We like to hear your views, thoughts, perspectives on the Obama’s Digital Campaign.
Kind Regards
January 13, 2009 at 3:52 pm
I have been really enjoying your blog and I am wondering if you can help me. I work for a blog that reports on media creativity – http://www.rightbrainleftbrainblog.com, run by C Squared, which publishes magazines including M&M (www.mandmglobal.com) and cmdglobal.com.
I was wondering if you’d be able to link to our blog from your blog? We already link to your blog from Right Brain, Left Brain.