Comments on: How mobile drives friends and followers http://robnorman.wordpress.com/2009/06/24/how-mobile-drives-friends-and-followers/ The musings of a media man Tue, 24 Nov 2009 18:34:18 +0000 http://wordpress.com/ hourly 1 By: Jerry Shereshewsky http://robnorman.wordpress.com/2009/06/24/how-mobile-drives-friends-and-followers/#comment-566 Jerry Shereshewsky Thu, 25 Jun 2009 15:55:49 +0000 http://robnorman.wordpress.com/?p=517#comment-566 I don't think so. Advertising, even when unspeakably relevant, depends on breaking through and getting noticed. (Advertising that is actively sought after is called search.) We have, I think, learned that advertising adjacent to emails doesn't get noticed because the centrality of the experience sought is email rather than 'learning something'. Ditto with advertising adjacent to casual games. For most of us the 'phone' is like an airplane trip; a fast way to get somewhere. Not sure that a detour to a bus trip is highly desireable. But meanwhile the phone's ability to communicate broadly and quickly continues to amaze us. It brought down the Phillipine government with ridicule. It is now mashing the mullahs. Probably contributed to the emasculation of Bush/Cheney. I don’t think so. Advertising, even when unspeakably relevant, depends on breaking through and getting noticed. (Advertising that is actively sought after is called search.) We have, I think, learned that advertising adjacent to emails doesn’t get noticed because the centrality of the experience sought is email rather than ‘learning something’. Ditto with advertising adjacent to casual games.

For most of us the ‘phone’ is like an airplane trip; a fast way to get somewhere. Not sure that a detour to a bus trip is highly desireable.

But meanwhile the phone’s ability to communicate broadly and quickly continues to amaze us. It brought down the Phillipine government with ridicule. It is now mashing the mullahs. Probably contributed to the emasculation of Bush/Cheney.

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