WPP Execs Offer Tips on Weathering the Recession
Brand Advocacy, ‘Significant’ Digital Spending and Improved Loyalty Programs Part of Mix
By Michael Bush
Published: November 13, 2008
NEW YORK (AdAge.com) — “Most people in this business don’t yet understand how hard this recession is going to hit by the first and second quarters of next year,” warned John Quelch, [...]
On Demand- Bribery and corruption January 4, 2010Google is a very smart company. Their lobby runs seamlessly from Madison Avenue to Pennsylvania Avenue. The picture to the left shows they will stop at nothing. The way to a media buyer’s heart is through his dog and, on behalf of Alfie and myself’ we say thanks to the Googlers for this splendid coat and [...]
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- Lights go out on Beckham November 14, 2009I was charmed by this. Beckham and the LA Galaxy defeat the Houston Dynamo 2-0 but only after an incident that caused some consternation for the sponsor of the stadium. According to ESPN… “Play was suspended twice after the stadium lights went out because of power dips, a release from the Home Depot Center said. The [...]
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- Bribery and corruption January 4, 2010
