Detroit is having a bad millennium at the office. Too many badges on too few good vehicles. It’s not time to let them wither on the vine but it is time to rationalize the ranges, their manufacturing and their marketing. The marques above have history, integrity and purpose. It’s hard to feel the same about [...]
Entries from November 2008
November 25, 2008
Interview in DM news
Rob Norman
GroupM’s Rob Norman discusses a ‘philosophical’ advertising shift
Q: What has changed the most since you started in advertising?
A: Clearly, bandwidth is the decisive difference. On the one hand, it’s created huge fragmentation, which has made mass reach more complicated. But it’s also fragmented attention, which means getting engagement from that reach is more difficult. [...]
November 17, 2008
Why Yahoo! still matters: Advertising Age November 17th
NEW YORK (AdAge.com) — Its Google search deal is history, Microsoft is no longer a suitor, and a combination with Time Warner’s AOL is theoretical, at least for now. Its stock has gone from an all-time high of $33.63 in October 2007 to $10.34 as of Nov. 12 of this year. And yet Yahoo is a lot [...]
November 14, 2008
Marketing in a recession: Thanks to Michael Bush and Ad Age
WPP Execs Offer Tips on Weathering the Recession
Brand Advocacy, ‘Significant’ Digital Spending and Improved Loyalty Programs Part of Mix
By Michael Bush
Published: November 13, 2008
NEW YORK (AdAge.com) — “Most people in this business don’t yet understand how hard this recession is going to hit by the first and second quarters of next year,” warned John Quelch, [...]
November 13, 2008
Questions to ask a client in a recession
Useful topic this. We need to be insightful and business like so contributions welcome.
My own personal favorite would be to ask the CMO of Red Bull ’so what is it that keeps you up at night?’
November 11, 2008
‘Not bad’ is the new great
US retail sales announced last week read like a field guide to the apocalypse from upscale merchants like Nieman Marcus and Saks Fifth Avenue. There was an almost straight line correlation between average price point and the decline in sales with only WalMart (the best value of all) showing a same store sales increase. Macy’s [...]
November 9, 2008
Bloody marvellous
I was at Madison Square Garden last night. The insane crushing boredom of three humdrum fights followed by the visceral and compelling 12 rounds of oddly legal violence perpetrated by Joe Calzaghe on Roy Jones Jr.
Given all the regulation in the world it is rather extraordinary that boxing remains legal in New York yet the [...]
November 7, 2008
And for my next trick………
The Obama campiagn has been applauded for its use of social media and mobile platforms to raise funds, mobilize support and get out the vote. Highly publicized events like the announcement of the bottom of the ticket via SMS have scored big innovation points and been interpreted as a sea change in campaign management. Politics [...]
November 6, 2008
I could not have said it better myself………..
I am grateful to Reklamu.com for the following. It is apparently just as intelligible as my normal ramblings.
В этой связи неудивительно, что хотя традиционные медиа все еще теряют долю рынка по в пользу интернет-рекламы, но делают это далеко не так стремительно, как аналитики предсказывали до кризиса. По словам Роба Норманна (Rob Norman), исполнительного директора Group [...]
November 5, 2008
You say potato – Google and Yahoo call the whole thing off
Readers of these musings would know that the termination of these discussions is welcome news to me; and it is.
The satisfaction is limited, a threat to competition has been averted but now the focus turns to how Yahoo!, Microsoft and the rest can create and sustain a credible alternative that forces market innovation and creates [...]
