One of the post election agenda items in Washington and Brussels is likely to be the privacy implications of sophisticated distribution and targeting technologies.
The industry (advertisers, media vendors, ISPs and agencies) needs to be in lock step as the future economics of the content and distribution infrastructure are largely dependent on the availability of addressable [...]
September 25, 2008
Privacy – what the marketing industry needs to do next
September 25, 2008
Let no good deed go unpunished
The post prior to this highlighted research by our teams that supported the claims of Google and Yahoo within the narrow confines of their arrangement as announced.
It appears necessary to clarify that this does not represent support for the deal. It remains my firm view that regulation of some kind is required to constrain the [...]
