2008 July 14 « On Demand

July 14, 2008

How high can the price of a click go? Ad Age piece today

The Google-Yahoo partnership has theoretical implications for the search market and, by consequence, for the whole advertising market.
It’s reasonable to speculate that a successful test will lead to a growing role for Google in delivering advertising in response to Yahoo search queries. In the event this transpires, there will be a de facto consolidation in [...]

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Tags: ad age, cpa, cpc, direct response, google, rob norman, yahoo

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- Lights go out on Beckham November 14, 2009
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- Bent out of shape October 15, 2009
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- Biting the hand that feeds you. October 6, 2009
  “Best Buy is even using one of the creepier technologies out there known as retargeting. If you shop for blender online but don’t buy it, you may well be surrounded by blender ads on other Web sites.” The quote above appeared in the New York Times yesterday in an article about Best Buy’s truly innovative and [...]
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