Maria Luisa Francoli from MPG and Dominic Proctor from Mindshare.
Organizational change to drive accountability and creativity is both a priority and an opportunity to create businesses that sit at the heart of marketing services.
The question is speed of execution and maintaining organizational fluidity given the zero likelihood of the destination being the same by the time we get there. The joint challenge of managing different kinds of talent and new technology cannot be underestimated.
So that’s it from the CEO’s. No moments of epiphany but at least some openness and realistic evaluation of the challenges ahead and a clear understanding that the need to demonstrate value and be paid properly for delivering it.
