2008 February « On Demand

Entries from February 2008

February 29, 2008

Powers undiminished

Clapton and Winwood at the Garden. Perfect, close your eyes and it could have been 1970. Not the vaguest sense of watching a tribute band and all the disappointment that goes with it. I am not qualified to say more.

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Filed under Uncategorized

February 27, 2008

Marginal utility

Put simply; the incremental value of the new in relation to what is currently available.
Marginal utility is an excellent starting point in any conversation with the teeming hordes of enterprising alchemists that claim to own the formula that turns billions of plain vanilla online impressions into rocky road, raspberry ripple and the rest of the [...]

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Filed under The world we work in

February 25, 2008

Magical mystery tour

Today Phoenix for the IAB, Saturday to Mumbai and all points east.
The IAB is an important organization in my industry’s life and even the opening remarks show the signs of tensions to come. At the heart of the argument is a simple notion; is the future of media and advertising to be the delivery of [...]

Filed under The world we work in

February 3, 2008

Microsoft!

It is likely that Microsoft will want to maintain elements of the Yahoo! brand post the intended acqisition. Clearly adding the exclamation point to the Microsoft name would be both simple and symbolic.
In the US most will welcome the deal, certainly in the media and advertising community.Our business needs a combination of reach, competition and [...]

Filed under The world we work in

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- Bribery and corruption January 4, 2010
  Google is a very smart company. Their lobby runs seamlessly from Madison Avenue to Pennsylvania Avenue. The picture to the left shows they will stop at nothing. The way to a media buyer’s heart is through his dog and, on behalf of Alfie and myself’ we say thanks to the Googlers for this splendid coat and [...]
- 2010 – new decade, new rules January 1, 2010
  Somewhere in the ancient scrolls of American media and telecommunications two truths are written: 1. cable companies shall not pay broadcasters to carry their signal 2. manufacturers of mobile devices will sign exclusive distribution agreements with phone networks By the end of the first full week of the decade we will know if Fox will have forced Time [...]
- Interruption, avoidance, compulsion? November 17, 2009
  We all know the challenges presented by the decline of the interruptive advertising model and the threat of ad avoidance enabled by complex technology like the DVR and the simpler notion of having better things to do. One of the more surprising resolutions to the issue may be inherent in a patent applied for by Apple [...]
- Lights go out on Beckham November 14, 2009
  I was charmed by this. Beckham and the LA Galaxy defeat the Houston Dynamo 2-0 but only after an incident that caused some consternation for the sponsor of the stadium. According to ESPN… “Play was suspended twice after the stadium lights went out because of power dips, a release from the Home Depot Center said. The [...]
- Two degrees of separation November 12, 2009
  The separation of audience from context is a much discussed if unresolved argument. The general thesis of the ‘pork bellies versus diamonds’ debate is either that context amplifies the value of messaging or that audience is everything and the cost and targeting advantages more than offset the specifics of contextual relevance. The seller communit […]
- Bada Bing November 12, 2009
  Samsung has announced the launch of its own smartphone software and developer platform. They have named it BADA which, as you all know is the Korean word for ocean. Now we can only hope that they integrate Microsoft’s search platform for the corporate naming event of the year. Posted in Random thoughts Tagged: bada, bing, microsoft, [...]
- Mega Bite November 9, 2009
  This image is a promotion for Windows 7 in Tokyo. No comment required Posted in The world we work in
- The Digital Shelf November 8, 2009
  It is perfectly obvious that the only marketing activity that influences the sale of detergent is the number of facings in the store. The shopper goes to the store, they are arrested by the display and they buy. As a consequence the entire marketing budget should be expended on securing that shelf space. Given this quite [...]
- Social Service October 27, 2009
  It has often been said that one of the distinguishing features of the web is that it is both a channel to market and a marketing channel. The stand out brands and corporations in web marketing know this and realized that what they did online had to add genuine customer value through any or all [...]
- Bent out of shape – part 2 October 16, 2009
  My reader has been active. He has sent any number of interesting Twitter analytics pieces to illuminate the distribution curve question. This one is of particular interest. http://www.techcrunch.com/2009/10/05/twitter-data-analysis-an-investors-perspective/ Among the more revealing stats is that only 1 in 4 registered users tweets in any given month and that […]
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